Kalpee: It’s who I am! Caribbean music runs in my blood, it’s what I grew up listening to and what I’ve been performing since I was a child. Phillips: Why Caribbean music? Why not another genre? Marketing initiatives such as PR, digital promotions, radio pluggers, and digital ad spend not only require budgets (which most of the time are not available due to a seasonal economy centred around events such as carnival,)but also, with no one offering those services from the Caribbean with an international reach, we are limited to just exposure within the Islands. Creatively, even though the resources aren’t easily available, we are able to navigate around delivering music and music videos but, without marketing, the exposure and export of our sound, remains mainly on the Islands. Kalpee: I feel that what Caribbean artists need, is an education of how the music business works, accompanied by an infrastructure within our own industry that supports the entertainment economy, so that we are able to earn from making music. Phillips: What do you think an artist from Trinidad or the Caribbean needs to breakthrough into the Mainstream market?
We need entities like record labels or distribution channels that would facilitate moving and promoting these songs across the globe into mainstream markets, showcasing Caribbean music and talent globally.
We have amazing music that hypnotizes people and they love it, but we lack infrastructure around our Caribbean music industry to push it beyond our own region. Kalpee: What drawbacks does the Caribbean music community face when striving to reach the international music scene? From your company registration, to having your music registered, and also signing up with the necessary Publishers and Performance Rights Organization (PRO) is of paramount importance in order to be taken seriously internationally. Phillips: First, structure, and then, taking your brand and yourself (your craft )seriously. Kalpee: What advice would you give to aspiring Caribbean producers to help them break internationally? The Caribbean specifically Trinidad & Tobago, is a melting pot of talent and a multitude of cultures that are untapped and just need that breakthrough for the world to recognize its power. Phillips: The need to innovate and find new ways to present and package our local music. Kalpee: What inspires you locally as a producer? Phillips: I believe that Caribbean music is already being fused with other types of mainstream music without it being identified correctly, so it’s time to bring it to the forefront so the world can experience the greatness of the Caribbean. It does not store any personal data.Kalpee: Why do you feel it’s important to push Caribbean music out to the international markets? The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
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